WWD reported former Sephora Chief Executive Officer Martin Brok invested in celebrity esthetician Angela Caglia’s namesake skincare brand.
WHO: Celebrity facialist and master esthetician Angela Caglia founded her namesake skincare brand in 2016 after analyzing over 20,000+ faces during her 28 years of experience, including iconic faces like Barbra Streisand, Sting, and Helena Christensen. She developed her clean clinical skincare line in response to sensitized and reactive skin with disrupted lipid barriers.
IN THEIR OWN WORDS: “What I love about Martin is that he has such a high-level perspective on what the consumer wants and how the consumer wants to know the journey and the story,” Caglia told WWD. “He’s also our adviser. I have monthly calls with him and we go over things and he has just really been supportive and he’s helped me quite a bit in terms of positioning the product in the big picture.”
In a statement, Brok said, “I believe that Angela Caglia, with her passion for stem cell technology, has created a novel product that is at the forefront of medical science, bringing the latest scientific knowledge to the beauty industry.”
EMV: Angela Caglia, the skincare brand accrued $144.2K EMV in Q3, a 43% QoQ rise. Nearly all ($134.6K EMV) of this total stemmed from creators who hadn’t posted about the brand in Q2. Two starry advocates promoted Angela Caglia Skincare this quarter: Vogue Magazine (Vogue on YouTube), which tagged the brand in their video “Mindy Kaling’s Girls’ Night Out Glam”; and Miranda Kerr (@mirandakerr on Instagram), who featured it in an Instagram Story post sharing an event-related look. Notably, Angela Caglia Skincare enjoyed this surge in EMV despite the fact that its community (32 creators) and content volume (64 posts) contracted by a respective 41% and 24% QoQ. This indicates that the star power of the brand’s Q3 advocates helped propel it to new heights.
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